Other CPC benchmarks that you might find useful:įor CPC benchmarks by job functions, you may use:Ĭost Per Click by Job Functions on Linkedin The CPC benchmark for Linkedin is $5.58 globally. Try targeting broader and use different targeting criteria. You could try switching the audience targeting to lower CPC. If that’s the case, consider testing new creatives or audiences. If you have a low CTR, it means that your ads are not resonating with your audience. It’s the best way to get a pulse on your ad creative performance. If you’re working with a Linkedin rep, you may ask them for the CTR average for your specific set of audience in your campaign. If you’re mixing other targeting facets, then use the global CTR average of 0.40% – 0.60%. These CTRs are meant to be directional cues.
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